Xlab 2013

Experience + Interaction in Public Space

October 24, New York

Xlab is SEGD’s premier digital innovation event connecting design, technology, and communication in the built environment.

At Xlab 2013, we’ll focus on how urban spaces are being shaped by digital communications, immersive experience design, and enabling information retrieval in the built environment. As the digital revolution spreads from mobile applications to new digital/physical environments, we'll explore the impact of emerging visual, sensing, and customization technologies on public space.

The lab itself is a one-day event October 24 at the Museum of the Moving Image in Astoria, Queens. The museum's ultra-modern interiors and expanded space, designed by Brooklyn-based LEESER Architecture, will set the stage for our conversations

Event brought to you by
Society for Environmetal Graphic Design


Laura Kurgan

Spatial Information Design Lab
Columbia University

Her work explores things ranging from digital mapping technologies to the ethics and politics of mapping, new structures of participation in design, and the visualization of urban and global data.

Twitter: @laurakurgan
Website: l00k.org

Anthony Townsend

Institute for the Future
New York University

His research focuses on the impact of new technology on cities, infrastructure and public institutions and the role of technology in economic development. Recent forecasts he has developed have addressed smart cities and Internet of Things.

Twitter: @anthonymobile
Website: anthonymobile.com

Sam Stubblefield

NBBJ Studio 7

Sam Stubblefield is an experience designer with a focus on branded environments, transmedia storytelling and exhibit design. Sam possesses a diverse range of experience in all aspects of the design process, from concept development through construction or product launch.

Twitter: @samstubblefield
Website: digital-physical.com

Marc Syp

Vannevar Technology

Marc Syp is an architect and computational designer. While with NBBJ, he developed methodologies for responsive design through the use of parametric modeling. His work focuses on modeling the performative aspects of human behavior in architectural space.

LinkedIn: Marc Syp
Vimeo: Marc Syp

Jeff Grantz

Materials & Methods

We are focused on developing meaningful and inspiring applications for digital media within the built environment. We collaborate with a wide range of architects, developers, and owners who seek to use digital media to create thoughtful, engaging, and seamlessly integrated user experiences.

LinkedIn: Jeff Grantz
Website: materials-methods.com

Anthony Vitagliano

Digital Kitchen

Digital Kitchen combines world class artistry with technology and strategic insight to create powerful connections with consumers. We elevate the importance of content in the strategic and creative process to build authentic brands that resonate in an ad-resistant world.

Twitter: @a_vitagliano
Website: thisisdk.com

Mark Foster Gage

Clemenceau Architects

In addition to his work as a principal with Gage / Clemenceau Architects, Mr. Gage also serves as the Assistant Dean, Chair of Admissions, and Associate Professor at the Yale University School of Architecture, where he has taught since 2001.

Twitter: @markfostergage
Website: gageclemenceau.com

Eli Kuslansky

Unified Field

Eli Kuslansky is a partner and Chief Strategist at Unified Field, a pioneering and award-winning multi media interactive software firm. He specializes in design technology, digital communications, immersive responsive environments, and integrated omni-channel media programs.

Twitter: @Eli_Kuslansky
Website: unifiedfield.com

David Benjamin

The Living
Columbia University

David Benjamin is an architect and professor whose work unites synthetic biology with architecture in the creation of dynamic, living structures. His work focuses on repurposing already-existing materials and structures in ways that subvert their original purpose and redirect them toward sustainability.

LinkedIn: David Benjamin
Website: thelivingnewyork.com

J. Meejin Yoon

Höweler + Yoon Architecture
MIT Architecture

Höweler + Yoon Architecture / MY Studio is a multidisciplinary practice, operating in the space between architecture, art, and landscape. They believe in an embodied experience of architecture, seeing media as material and its effects as palpable elements of architectural speculation.

MIT: MIT Architecture
Website: hyarchitecture.com

Program Thursday, October 24

Session 1

Situational Awareness: Understanding and Evolving the Urban Landscape

Technology has continued to play a role in shaping our social behavior though the way we interact with and cultivate public infrastructure, institutions, and each other. By embracing technology centric strategies, cities have been able to spawn economic development and new models to help shift the way in which we engage one another and redefine the metropolis. Find out from our panelists how we are shaping our cities through research, data visualization, public policy, public engagement, and ultimately our own use of space and interactions with one another.

Session 2

The Coded City: Connecting People and Place

Experience designers are integrating new forms of digital interactivity into their projects. These innovators are experimenting with both low and high tech interventions using programmable sensors, lighting, voice and audio protocols, as well as traditional display technologies. Digital platforms and systems are set to converge and become mainstream, transforming our cities and spaces into next generation experiences that open up the possibility for truly performative and responsive environments. Join us for a diverse sampling of interactive experiences that designers are able to integrate into their projects now and how computation design will be impacting projects in the future.

Session 3

Urban Ephemera and Designing an Experience

Public space provides the opportunity for communities to convene, make, interact, and exchange. Dynamic public art installations provide a platform to inspire and generate meaningful experiences that enhance the connection between people and place. This session will reflect on the process and experiences of key dynamic public installations that emerge from the cityscape and create unique moments.

Session 4

Shifting Practice: Towards a Performative Experience

How do you transform a design practice that has worked primarily within static information and experience design systems into one that creates more immersive, performative, and responsive experiences? This panel session will focus on how the shift toward full experience design has been cultivated, and what has fundamentally changed from the perspective of designing, planning, and executing projects that involve media and experience-driven outcomes.

Session 5

The Future: Defining Next

How will the design of our cities and public spaces continue to respond to our information and data-driven culture? This session will propose provocative questions and opportunities about the role of design and technology in our world.


The Museum of the Moving Image

Xlab will be held at The Museum of the Moving Image, a media museum located in Astoria, Queens.

Museum of the Moving Image
36-01 35 Avenue
Astoria, NY 11106


Registration Rates

$395 members, $495 non-members
Student rate: $150 member, $200 non-member

Click here to register today


Thursday, October 24
Xlab 9:00am-5:00pm

Download the full agenda

Thank you to our Xlab 2013 Sponsors and Partners!

For more information on sponsorship contact Sara Naegelin at sara@segd.org or 202.489.8977, or
Mariam Safi at mariam@segd.org or 202.638.5555. SEGD is a participating organization in Archtober 2013.


Daktronics has more than 40 years of experience partnering with clients to deliver integrated audio visual solutions, backed by the industry’s most experienced and qualified service team. Let’s light the world one LED display at a time.

Visit daktronics.com


Electrosonic creates tailored, state-of-the-art solutions for a wide range of markets and applications including museums, theme parks, video conferencing, meeting rooms, control rooms, video walls and digital signage.

Visit electrosonic.com


Unified Field creates content-rich, experiential and interactive media for next-generation digital branding environments, multichannel media experiences and interactive exhibits.

Visit unifiedfield.com

Arsenal Media

Arsenal Media is a creative content agency dedicated to digital signage and innovative interactive destinations. Our mission is to develop impactful, display-based experiences for brands in public and corporate environments.

Visit arsenal-media.com

ISA Sign Expo

The ISA International Sign Expo is the best place to get up to speed on important industry issues and trends and the best venue to conduct business.

Visit signexpo.org


Archtober (ärk'tōbər) is New York City's Architecture and Design Month, the third annual month-long festival of architecture activities, programs and exhibitions taking place during the month of October.

Visit Archtober.org